Amperity recognised as a leader in Snowflake’s modern marketing data stack report

Introduction

In the ever-evolving world of marketing, harnessing the power of data has become crucial for businesses to gain a competitive edge. Snowflake, the Data Cloud company, recently released its Modern Marketing Data Stack 2023 report, which identifies the leading solutions used by Snowflake customers to unify, analyze, and activate data for marketing purposes. In this report, Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, has been recognized as a “Customer Data Activation Leader.” This article will delve into Snowflake’s report, the technology categories of marketing data stacks, Amperity’s recognition in the customer data activation category, their approach to data activation, Snowflake’s perspective on Amperity’s leadership, the response from Amperity, their partnership with Snowflake, and conclude with the significance of this recognition.

Snowflake’s Modern Marketing Data Stack Report

Snowflake’s Modern Marketing Data Stack Report provides insights into the technology categories that organizations consider when building their marketing data stacks. The report is based on extensive research and analysis of approximately 8,100 Snowflake customers as of April 2023. It reflects the evolving landscape of adtech and martech, the increasing importance of privacy-enhancing technologies, and the growing focus on measurement to maximize campaign return on investment (ROI). The report identifies ten technology categories that Snowflake customers leverage to build their marketing data stacks.

Ten Technology Categories of Marketing Data Stacks

The ten technology categories identified in Snowflake’s Modern Marketing Data Stack Report include Analytics & Data Capture, Enrichment, Identity & Activation, Measurement & Attribution, Integration & Modeling, Business Intelligence, AI & Machine Learning, and Privacy-Enhancing Technologies. These categories encompass various solutions that marketers use to collect, enhance, activate, measure, and analyze their data. Understanding these categories is essential for organizations to make informed decisions about the technologies they incorporate into their marketing strategies.

Partner Solutions in the Modern Marketing Data Stack

Snowflake’s report also highlights the importance of partner solutions in building a modern marketing data stack. Focusing on companies that are members of the Snowflake Partner Network or have similar agreements in place, the report showcases technology partners and their solutions as “leaders” or “ones to watch” within each category. It provides an overview of the partner solution providers and data providers that marketers choose to create their data stacks. This information empowers companies to align their marketing goals with the most suitable technology partners.

Amperity’s Recognition in the Customer Data Activation Category

Amperity has been recognized as a leader in the Customer Data Activation category within Snowflake’s report. This category includes solutions such as customer data platforms, customer engagement platforms, and reverse ETL providers. These technologies facilitate the activation of data by making the process faster and easier. Data activation involves leveraging identified and enriched audience data to create relevant segments and audiences, ultimately enabling companies to reach their target individuals with personalized messages. Amperity’s recognition in this category highlights its expertise in helping businesses activate their customer data effectively.

Amperity’s Approach to Data Activation

Amperity’s approach to data activation revolves around the comprehensive unification of customer data using AI. By leveraging Amperity’s AI-powered customer data platform, businesses can achieve a 360-degree view of their customers. This holistic view enables comprehensive multi-channel activation across the marketing and advertising technology ecosystems. Amperity’s modern and future-proof connectors ensure the seamless integration of first-party data into the post-cookie ecosystem, facilitating data-driven marketing strategies and informed business decisions.

Snowflake’s Perspective on Amperity’s Leadership

Snowflake acknowledges Amperity’s leadership in customer data activation due to its multi-patented approach. Amperity’s ability to identify, unify, and activate first-party online and offline data plays a pivotal role in its recognition. Snowflake recognizes the value of Amperity’s solution for marketing professionals looking to improve their organization’s digital marketing activities. Amperity’s comprehensive approach to data activation empowers marketers to drive meaningful outcomes by leveraging their customer data effectively.

Amperity’s Response to the Recognition

Amperity appreciates Snowflake’s recognition of their leadership in customer data activation. Derek Slager, co-founder & CTO at Amperity, expresses gratitude for the recognition in Snowflake’s Modern Marketing Data Stack report. Slager highlights the joint efforts of Amperity and Snowflake in enabling customers to unify their customer data and achieve comprehensive multi-channel activation. Amperity’s focus on bringing first-party data to the post-cookie ecosystem through Amperity for Paid Media further emphasizes their commitment to driving effective data-driven marketing strategies.

Partnership between Amperity and Snowflake

The recognition of Amperity’s customer data activation leadership highlights the strong partnership between Amperity and Snowflake. Through their mutual collaboration, Amperity and Snowflake bring the modern martech stack to life for businesses. This partnership enables customers to leverage Snowflake’s Data Cloud and Amperity’s AI-powered customer data platform to unify and activate their customer data effectively. By combining their expertise and technologies, Amperity and Snowflake provide businesses with the tools and insights necessary to drive their marketing strategies forward.

Conclusion

Amperity’s recognition as a leader in Snowflake’s Modern Marketing Data Stack report showcases their excellence in customer data activation. Snowflake’s report provides valuable insights into the technology categories within marketing data stacks and emphasizes the importance of partner solutions. Amperity’s approach to data activation, which involves comprehensive unification and AI-powered activation, aligns with Snowflake’s vision of empowering marketers in their data-driven marketing journey. The partnership between Amperity and Snowflake further solidifies their commitment to helping businesses unlock the potential of their customer data. Through this recognition, Amperity establishes itself as a trusted leader in the field of customer data activation.

Source: https://www.artificialintelligence-news.com/2023/10/09/amperity-recognised-as-leader-snowflake-modern-marketing-data-stack-report/

The post Amperity recognised as a leader in Snowflake’s modern marketing data stack report appeared first on Ai Profit Bots.